We're the bakery that shows up where life happens

We're a Point Pleasant Beach bakery built on one simple belief: if it's not stuffed, drizzled, or topped with something spectacular, we're not done yet.

But we're not just a bakery. We're a way of showing up in the world.

Or treats aren't just for dessert or special occasions. They're for skateparks and beach days. Road trips and late-night hangouts. Celebrating wins and getting through tough weeks. They're woven into real moments - the spontaneous, the everyday, the memorable.

From celebrations and corporate events to coffee counters and gift exchanges nationwide, we're there.

We've built a business around making sweet moments easy and accessible.

Our wholesale program brings treats to cafes, retail shops, and businesses looking to offer their customers something worth talking about. Our gift boxes make thoughtful gifting effortless, whether it's one box or a hundred. We power fundraisers that actually excite communities. And we cater the moments that matter, from milestone celebrations to everyday indulgences.

From our Cookie Club members to our wholesale partners and catering clients, we're a lifestyle bakery rooted in the coast, but loved everywhere. Our seasonal rotations keep things fresh (literally), and our Jersey Shore roots show up in everything we do.

Whether it's a single cookie or a thousand gift boxes, we bring the same playful, high-quality spirit to everything we bake.

We're proud to be the Jersey Shore's favorite treats.

Meet the team

Eric Binder

Director of Operations

Brian Neiman

Director of Sales

Raechel Lebron

Head Pastry Chef

Alexis Forrester

Creative Director

Briana Straten

Sales Ambassador

Katie

Bakers Assistant

Lisa

Bakers Assistant

KYNDRA

Bakers Assistant